Finding the right name isn't easy. And finding one that's legally available is even harder.

Screening names for meaning, pronunciation, usage and relevance is one thing - checking them against what's in the local and international marketplace is quite another.

Depending on how your brand will be used, and where, different rules apply. Sometimes you'll need a business name, sometimes a company name. Most of the time, a trade mark is in order. If you plan to trade overseas, then registering the name as a trade mark is possibly the only choice you have. And the best decision you can make. Check out R for more.

As part of the briefing process, we'll discuss the legal aspects of creating a brand name and then help you with whatever you need to make the right choice. We'll also help with choosing the right domain name for the brand.